Hi! I'm Liz.
Product Design Architect
UX Researcher
Data Analyst
Metadata Designer
I am a dedicated, passionate user experience architect, navigation/usability researcher, data analyst and metadata designer. I strategize, build, and analyze taxonomies, classifications, data hierarchies, and websites to operate underneath a seamless user experience. My areas of growth are in digital marketing, and the machine-learning/AI user experience.
About me
I started designing as a freelance Costume Designer in 2006, building an 18 year retail career on the side. In 2015, I made the full-time switch to retail in Data Analytics. In 2018, I leveraged her knowledge of costume design, data, retail business to build a career as a Digital Product Designer and UX Researcher. In 2023, I started a small online vintage and collectibles business called The Feisty Lemon. I love working with small business clients to organize and tailor their digital content to their needs and goals. I currently live with my family just north of Minneapolis, MN.