myDay – Item Removals
Inventory Analysts needed a way to account for damaged, destroyed, or expired items that could no longer be sold to guests. The goal: reduce mis-classification by Target Store Team Members in the myDay Android app, allowing more merchandise to be re-sold in stores.
While testing the new structure, incorrect attribution by Stores Team Members was reduced by 60%, proving the new structure set the foundation for the Item Removals design.
During the rollout phase in Q3 2021, the new Item Removals feature in the myDay Android App stopped a total of $1.6 million from being incorrectly attributed as damaged.
At the beginning of 2022, approximately 250,000 store team members across the US had access to the new Item Removals experience on the myDay Android App.
Removals in the aisle
Team Members classify damaged and expired merchandise on the sales floor, in the moment, on a handheld device. The classification structure they were given did not match the way they actually encountered the work — which is where the mis-attribution came from.
Interviews + Tree Study
User Interviews uncovered that Team Members were confused by choices presented and in some cases didn't have enough choices presented. A Tree Study was conducted in OptimalWorkshop with 50 users to determine the correct classification structure for Team Members.
Stakeholders and Service and Data Engineers reviewed the tree study results and adjusted the data structure to more closely match the Team Member expectations.
Task Analysis Results
The tree study revealed high success rates on key tasks, with 95% success and 87% directness on Task 1 (identifying damaged items on the sales floor). Results informed the final classification structure deployed to 250,000 team members.
Wireframes + Collaboration
Wireframes were created in InVision to review with the Item Removal team, myDay App team, Stakeholders, and UX Design team for feedback and input. Collaboration sessions allowed for deeper conversations and a richer prototype.
Prototype + Usability Research
An Android-compatible prototype was created in InVision to complete usability tests for store team members, while simultaneously allowing the Prototype Usability Test to be screen-shared remotely. This allowed for research at store locations, in context, and with technology that team members were familiar with.
Fast Scan Ideation
Multiple approaches were explored for fast scanning workflows — including tab hybrid, switch/toggle, menu option, and modal patterns — evaluating ease of use for team members performing multiple rapid scans in the field.
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