UX Case Studies
Merging Business Outcomes with User-Centered Design, backed by Research
With digital technology paving the way of the future, the need to understand technical complexity and blend it with an inclusive, easy, learnable user experience has become more essential than ever before. I am proud to be a research-first Product Designer and Metadata Strategist from the Minnesota area since 2015.
This new feature within an Android App called myDay, reduced mis-classifications by 60% and generated $1.6 million in merchandise savings.
Communication between Headquarters and Stores is usually 1-way. This service design created a 2-way feedback loop praised on social media.
Going beyond personas, the Jobs to Be Done research approach informs a product of what jobs a user 'hires' the product for.
Rocky Robinson is a self-care brand created by Audra Robinson. Her mission: empower Black and Brown girls and tell them they matter.
A derelict boathouse on the Mississippi River renovated into an indoor/outdoor yoga and rowing studio needing a new digital identity.
Enterprise video content creators want to know: who is watching my videos? The Team Report presents audience-level retention data to prove video content ROI.