Rocky Robinson – Site Experience
Collaborative Consolidation. Rocky Robinson is a self-care brand created by Audra Robinson. Her goal is to empower Black and Brown girls and tell them they matter. Her mission, brand, and marketing was beautiful and my goal was to ensure that she had a consolidated web experience to match.
Interview + Demo
In my consultation with Audra, we reviewed her needs and wants with the project. Originally, she wanted to update what she already had for Rocky Robinson: a GoDaddy site from 2015, an Instagram shop and a Facebook shop. All 3 of these were hard to manage separately, requiring different accounts, and the result was dividing Audra's traffic.
She did a Demo of her experience with me and it was clear that she needed a one stop shop to manage her site, without any coding or customization.
Site Consolidation
The Pro Bono team and I had to come up and through with a really ambitious solution for Audra. We proposed something really ambitious — consolidate her 3 separate sites into 1 and do it all within 6 weeks.
In order to provide Audra with one place to manage her digital business, we compared features, pricing, and ease of use for website builders. We determined that Wix was the right solution for her business needs. Then, I reviewed all 3 of her sites to find the commonalities and unique opportunities for product moments. Using this information, I created a wireframe for the team to use as a reference for the Wix site builder.
Wix + Digital Brand Guide
As part of my agreement with Audra, I provided her with a Digital Style Guide with distinctive typography and page format wireframes that incorporated her previously designed brand illustrations, brand labels, and colors.
Having all the features doesn't mean much if the content isn't managed well. Having a plan for maintaining a site, while you are actively running a business by yourself is essential. This can also help you determine if you need help and what kind of help you need in the future.
Reflection
This was a massive effort by the team to complete in 6 weeks, but it definitely left me feeling like there was more I could have done for my client. If I could change anything about this project, it would have been to talk sooner about a Content Management plan. Having a plan for maintaining a site, while you are actively running a business by yourself is essential.
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